Playbook replay
Creator agreement outline
Plain-language terms across eight clauses, with the three most often disputed after signing named and explained.
Run for Lumira, a demo brand we invented for this page. No customer data. Nothing here runs against a live account.
Every session here was run once and saved, against a demo brand or public data. On your own account Naise works from your brand voice, your campaigns and your connected channels, so it reasons about your data instead of a stand-in.
Terms, plain language
1. Scope. One TikTok video, 60 seconds or longer, and three Instagram Stories. Posted between 1 and 30 September. Stories stay live 24 hours; the video stays live for the licence period below.
2. Payment. $2,100. Half on signature, half within 14 days of the video going live. Late payment interest applies after 30 days.
3. Exclusivity. No paid partnership with another skincare brand for 60 days from the video's post date. Skincare means face and body cleansers, serums, moisturisers and treatments. It does not mean makeup, haircare or supplements.
4. Usage. Lumira may repost the content organically on its own channels for 6 months from the post date. Paid promotion of the content is NOT included and requires a separate agreement.
5. Approval. Draft sent 48 hours before posting. Lumira responds within 24 hours or the draft is approved by default. Lumira may request changes twice; further rounds are chargeable.
6. Disclosure. Paid partnership disclosed using the in-platform tool and stated in the content. This is not optional and is not waivable by either party.
7. Cancellation. Either side may cancel before filming begins; the signature payment is retained if Lumira cancels and returned if the creator does. After filming, the full fee is due.
8. If it underperforms. No performance guarantee applies. The fee is for the content and the licence, not for a result.
The three clauses most often argued about after signing, and why.
Clause 3, exclusivity. "Skincare" is the ambiguity. Creators sign a 60-day skincare exclusive, then take a sunscreen deal in week three and are genuinely surprised you object. I have defined the boundary above, and it is worth reading that definition with the creator on the call rather than letting them find it later.
Clause 4, usage versus paid. This is the single most disputed line in creator contracts. "Repost organically" and "run as an ad" are different rights and different money, and a contract that says only "use the content for 6 months" will be read one way by you and the other way by them. The clause above splits them explicitly, which is why it will get pushed back on.
Clause 5, the default-approve. Twenty-four hours is a promise you have to keep. If your approval takes three days, this clause is either broken by you every time or quietly ignored, and both outcomes cost you the next negotiation. Set the window to what you will actually hit.
One thing this outline does not settle: what happens if the content underperforms and you want it taken down. Clause 8 covers your obligation, not your options. If takedown matters to you, it needs its own clause and it will cost you.
This is not a contract and it is not legal advice. It is a list of what to agree before a lawyer drafts the thing anyone signs. The disclosure requirement in clause 6 in particular has jurisdiction-specific rules that this outline does not attempt to cover.
Naise created an artifact
Eight plain-language clauses, with the three most disputed flagged and explained.
Clauses
| # | Clause | Note |
|---|---|---|
| 3 | Exclusivity, 60 days | "Skincare" boundary defined explicitly |
| 4 | Usage, 6 months organic | Paid promotion NOT included |
| 5 | Approval, 48h draft | Default-approve after 24h |
| 6 | Disclosure | Not waivable by either party |
Most disputed
- What counts as "skincare" for exclusivity
- Organic repost versus running it as an ad
- The 24-hour approval window you have to actually hit
Open: takedown rights if it underperforms.
Not legal advice. A lawyer drafts the signed version.
That was a sample. Run it on your own brand.
Naise reads your brand, your channels, and your market, then does this against your real data.
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