Playbook replay
Deliverable verification
Checks every contracted post actually went live, on the agreed date, at the promised numbers.
Run for Lumira, a demo brand we invented for this page. No customer data. Nothing here runs against a live account.
Every session here was run once and saved, against a demo brand or public data. On your own account Naise works from your brand voice, your campaigns and your connected channels, so it reasons about your data instead of a stand-in.
Under-delivery is the interesting failure, not absence. A post that exists but reached a third of what was sold is easy to miss in a manual check because the box gets ticked.
Pulling each profile and matching posts against the contract, checking three things per creator: did it go live, on the agreed date, and at the promised numbers.
6 of 8 clean. 1 late. 1 missing.
| Creator | Posted | Date | Promised reach | Actual | Status |
|---|---|---|---|---|---|
| Creator A | Yes | 20 May | 40k | 52k | Clear |
| Creator B | Yes | 20 May | 25k | 27k | Clear |
| Creator C | Yes | 20 May | 60k | 61k | Clear |
| Creator D | Yes | 24 May | 30k | 18k | Late, under |
| Creator E | Yes | 20 May | 15k | 19k | Clear |
| Creator F | Yes | 20 May | 45k | 44k | Clear |
| Creator G | No | n/a | 35k | 0 | Missing |
| Creator H | Yes | 20 May | 20k | 23k | Clear |
Creator D, four days late and 40% under. The two are probably related: the post missed the campaign's paid support window, so it launched into no amplification. Worth deciding whether that is their breach or a scheduling failure on your side before you raise it.
Creator G, nothing published in the window. Their last post is from 6 May, so this looks like an inactive account rather than a refusal. Check whether the contact is still live before escalating.
Delivered against contract: 219k reach promised across 8 creators, 244k delivered across 7. You are ahead on the total and short one creator, which is worth saying in that order when you report it.
Naise created an artifact
Per-creator post status, date, and reach against contract, with the two exceptions explained.
Exceptions
| Creator | Issue | Detail |
|---|---|---|
| Creator D | Late + under | 4 days late, 18k vs 30k promised, missed the paid support window |
| Creator G | Missing | Nothing in the window, account quiet since 6 May |
Totals
219k reach promised across 8 creators. 244k delivered across 7.
Handles are masked in this sample.
That was a sample. Run it on your own brand.
Naise reads your brand, your channels, and your market, then does this against your real data.
Run this playbook free