Playbook replay
Educational carousel
Seven slides with copy and visual direction, plus the slide where people will leave and what would hold them.
Run for Lumira, a demo brand we invented for this page. No customer data. Nothing here runs against a live account.
Every session here was run once and saved, against a demo brand or public data. On your own account Naise works from your brand voice, your campaigns and your connected channels, so it reasons about your data instead of a stand-in.
Slide 1
Two of these should never touch. Most people find out the hard way. Visual: three unlabelled bottles, one crossed out. No text beyond the hook.
Slide 2
Layering is not about how many. It is about what cancels what. Visual: two arrows meeting, one turning grey.
Slide 3
Retinol and exfoliating acid. Not the same night. Both work on turnover, together they just irritate. Visual: a split night, two moons.
Slide 4
Vitamin C and niacinamide. Fine together, despite what you have read. The old advice came from a lab condition your face is not. Visual: a tick, deliberately plain.
Slide 5
Benzoyl peroxide and retinol. One deactivates the other. Morning and night, or neither works. Visual: a clock split down the middle.
Slide 6
The simple rule: if two things do the same job, do not stack them. If one is repairing and one is stripping, separate them by time. Visual: text only, largest type in the set.
Slide 7
If this felt like a lot, that is the point. Our routine has three steps and none of them fight. Visual: the three products, flat, no props.
Caption:
Saving this is more useful than remembering it. Which pair have you been layering by accident?
Every middle slide is one idea, under 20 words.
They will leave on slide 3.
Slide 1 promises a mistake and slide 2 delivers a definition. That is the gap. By slide 3 a reader who came for "which two should never touch" has swiped twice without being told, and the first concrete answer arrives one slide too late.
The fix is to cut slide 2 entirely. Move the definition into slide 6, where it works better as a summary than as a preamble. Then slide 2 becomes retinol and acid, and the promise from slide 1 pays off immediately.
That leaves six slides, which is fine. Seven was your number, not a requirement.
One thing I would not change. Slide 4 contradicts advice your audience has probably read. That is the most valuable slide in the set and the most likely to draw an argument in the comments. Keep it, and be ready to answer with the reason rather than the assertion.
Where this stops today. Naise writes the copy and the visual direction. Turning it into finished graphics is a separate step, and exporting straight to a carousel lands in a later ship.
Naise created an artifact
Slide-by-slide copy and visual direction, with a structural fix that cuts it to six.
Slide 1
Two of these should never touch. Most people find out the hard way.
The problem
They leave on slide 3. Slide 1 promises a mistake, slide 2 delivers a definition. The first concrete answer arrives one swipe too late.
Fix: cut slide 2, move the definition to slide 6 as a summary. Six slides, promise paid off immediately.
Keep: slide 4 contradicts advice your audience has read. Most valuable, most likely to start an argument.
Not yet: export straight to carousel graphics.
That was a sample. Run it on your own brand.
Naise reads your brand, your channels, and your market, then does this against your real data.
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