Playbook replay
Live hashtag tracking
Monitor your campaign hashtag's volume, reach & engagement.
A real Naise session, redacted before publishing. Nothing here runs against a live account.
Every session here was run once and saved, against a demo brand or public data. On your own account Naise works from your brand voice, your campaigns and your connected channels, so it reasons about your data instead of a stand-in.
#GlowWithUs live dashboard — last 14 days
My read: TikTok is carrying the measurable momentum right now, but the hashtag is messy. Several high-performing posts surfaced under adjacent “glow up” content rather than clean campaign usage, so I would treat this as a brand-safety / tagging-cleanup issue before reporting it as pure campaign lift. Instagram live scrape did not complete this turn, so I’m not going to invent IG volume or reach.
Snapshot
| Platform | Measured post volume | Measured reach / views | Measured engagements | Read |
|---|---|---|---|---|
| 52 videos found in live scrape; 3 confirmed in last 14 days from visible results | 1.30M confirmed last-14-day views | 222.2K confirmed engagements | Strong recent spikes, driven by creator-led advice / glow-up formats | |
| Unavailable this turn | Unavailable | Unavailable | Needs retry before dashboard can be complete |
TikTok trend table
| Period signal | Posts confirmed | Views | Engagements | Engagement rate |
|---|---|---|---|---|
| Last 14 days, visible live results | 3 | 1.30M | 222.2K | 17.1% |
| Full scraped TikTok feed | 52 | 39.4M hashtag-level views | Not fully computable from returned sample | Median video view count: 15.1K |
Top-posts leaderboard
| # | Creator | Format / angle | Views | Likes | Comments | Shares | ER |
|---|---|---|---|---|---|---|---|
| 1 | Creator A | Back-to-school glow-up advice | 747.9K | 106.5K | 1.0K | 2.1K | 14.7% |
| 2 | Creator B | Viral sound / mood edit | 540.0K | 107.7K | 130 | 4.5K | 20.8% |
| 3 | Creator C | Wellness / gratitude testimonial | 10.3K | 251 | 15 | 2 | 2.6% |
Creators driving momentum
Creator A is the strongest campaign-style momentum driver. The post has the cleanest “glow-up” semantic fit, a clear audience need, and broad youth relevance around school confidence. If this is your campaign lane, this is the format to replicate first: direct advice, seasonal timing, and friend-tag prompting.
Creator B is driving engagement, but not clean campaign relevance. The 20.8% ER is excellent, but the format is more viral-audio/mood-edit than beauty or wellness campaign content. I would count it as hashtag momentum, not necessarily brand momentum.
Creator C is weak as a performance driver. Large follower base, low view count, and low ER suggest the post did not travel beyond the existing audience.
Format momentum
| Format | Momentum read | Why it is working |
|---|---|---|
| Advice-led glow-up content | Strongest brand-fit format | Clear audience utility, easy comments, easy friend tagging |
| Viral sound / edit content | Highest engagement potential | Algorithm-friendly but loose brand relevance |
| GRWM / makeup tutorial | Strong evergreen lane | High ceiling on TikTok, especially when tied to a specific transformation claim |
| Wellness testimonial | Weak in this scrape | Needs stronger hook or proof point to avoid feeling generic |
What I would do next
For reporting, I would separate “campaign hashtag usage” from “adjacent glow-up hashtag capture.” Right now, TikTok has momentum, but not all of it is attributable to a clean campaign behavior. The next pass should retry Instagram and tighten TikTok classification into: owned campaign posts, creator campaign posts, organic adjacent usage, and irrelevant hashtag collisions.
Naise created an artifact
Measured volume, reach and engagement per platform, with a top-posts leaderboard and the creators driving it.
Snapshot
| Platform | Post volume | Reach / views | Engagements | Read |
|---|---|---|---|---|
| Measured | Measured | Measured | Carrying the momentum | |
| Thin | Thin | Thin | Still enriching |
Caveat carried from the session: the tag is messy, with high performers surfacing under adjacent hashtags. Treat this as a snapshot, not a live dashboard.
That was a sample. Run it on your own brand.
Naise reads your brand, your channels, and your market, then does this against your real data.
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