Playbook replay
Rank my campaigns
Stacks every campaign on one metric and shows the number behind each rank, including the one that flatters itself.
Run for Lumira, a demo brand we invented for this page. No customer data. Nothing here runs against a live account.
Every session here was run once and saved, against a demo brand or public data. On your own account Naise works from your brand voice, your campaigns and your connected channels, so it reasons about your data instead of a stand-in.
Engagement rate is denominator-sensitive. A campaign measured on follower count and one measured on reach are not comparable, so I should state which denominator each ranking uses.
Loading every campaign with analytics attached, then normalising so the comparison is like for like.
7 campaigns, ranked by engagements over reach.
| Rank | Campaign | Creators | Reach | Engagements | ER |
|---|---|---|---|---|---|
| 1 | Refill teaser | 4 | 210k | 13,900 | 6.6% |
| 2 | Winter routine | 9 | 890k | 47,200 | 5.3% |
| 3 | Spring campaign | 14 | 2.4m | 118,000 | 4.9% |
| 4 | Sensitive skin | 6 | 540k | 24,300 | 4.5% |
| 5 | Founder series | 3 | 160k | 6,100 | 3.8% |
| 6 | Holiday gifting | 11 | 1.6m | 54,400 | 3.4% |
| 7 | Awareness burst | 8 | 2.1m | 51,800 | 2.5% |
Read the top rank carefully. Refill teaser wins on rate and is the smallest campaign on the list: 4 creators, 210k reach. Small campaigns almost always top an ER ranking, because the tightest audiences engage hardest. It is a real result, it is just not evidence that the format scales.
The one that is actually interesting is rank 3. Spring did 4.9% at 2.4m reach, which is 11x the reach of the winner at three quarters of the rate. On any absolute measure it is the strongest campaign here.
If the question behind the question is "which do I do again at scale", the answer is Spring, not Refill teaser. If you want the ranking by total engagements instead, say so and I will flip it.
Naise created an artifact
Normalised to engagements over reach, with the small-campaign bias in the ranking called out.
Ranked
| # | Campaign | Reach | ER |
|---|---|---|---|
| 1 | Refill teaser | 210k | 6.6% |
| 2 | Winter routine | 890k | 5.3% |
| 3 | Spring campaign | 2.4m | 4.9% |
| 4 | Sensitive skin | 540k | 4.5% |
| 5 | Founder series | 160k | 3.8% |
| 6 | Holiday gifting | 1.6m | 3.4% |
| 7 | Awareness burst | 2.1m | 2.5% |
Caveat: small campaigns top ER rankings by construction. At scale, Spring is the strongest here: 11x the winner's reach at three quarters of the rate.
That was a sample. Run it on your own brand.
Naise reads your brand, your channels, and your market, then does this against your real data.
Run this playbook free