Influencer Discovery

Competitor roster mining

Find creators already posting about a competitor brand, then approach them or use them as a casting benchmark.

InstagramTikTokHashtag SearchCoverage MonitorUser Profile

The brief Naise works from

Find creators who have recently posted about or tagged competitor on TikTok, Instagram, and across the web. Identify which are paid partners vs. organic fans. Output a casting benchmark list with each creator's relationship to the competitor.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Casting benchmark

CeraVe creator roster, mapped

Who is posting about the rival, split by relationship, with the casting standard their paid layer implies.

3 relationship typesPaid vs organicBenchmark value

See the full output in the session

Inputs it asks for

competitor

For example: a rival brand

More influencer discovery playbooks

See all

Hashtag-led longlistingBuild a creator longlist from top hashtag contributors.Real engagement-rate vettingCompute true ER and filter out inflated, dead-engagement accounts.Authenticity / fake-follower flaggingFlag likely bought followers from erratic engagement patterns.