Proven starting points for brand strategy, social, influencers, PR, and market research. Open a playbook, watch the session, then run it on your own brand.
76 playbooks
#GlowWithUs, unpaid amplifiers ranked
Surface unpaid amplifiers and UGC using your hashtag.
Selected Influencers (11)
Build a creator longlist from top hashtag contributors.
Coverage tracked: "Apple debuts iPhone 17"
Track which outlets ran your release, and how fast.
#skincareroutine, TikTok Singapore, format benchmark
Learn the hooks and formats that win in your niche.
Skin confidence pillar, 4 Instagram carousels
Name a content pillar. Naise writes posts true to your brand voice.
14-day Instagram Reels execution sprint
Turn one strategy objective into a 2-week execution sprint.
Lumira, 5 Instagram captions, voice score 6/10
Paste content. Naise scores it against your voice guidelines.
Counter-positioning against CeraVe, 2 TikTok executions
Name a rival. Naise finds their blind spot and drafts content to own it.
Awareness phase, positioning through creator brief
Name a product and launch phase. Get a full messaging arc.
5 reasons to try clear aligners in 2025
Name the objective and title. Get an SEO post that pulls its weight.
Lumira mission statement, 5 candidates
Say what your business does today, in a line nobody has to decode.
Lumira positioning statement, 3 tested variations
Claim your specific slot in the market, not a general one.
Six-Step Sam, first draft
Build a customer profile with objections in it, not just an age range.
Lumira tone of voice, v1
Turn three adjectives into rules a writer can actually follow.
Lumira About page, 3 paragraphs
Turn how you started into something worth reading on About Us.
Lumira taglines, 20 options cut to 3
Twenty slogan options, sorted by the job each one is doing.
Lumira, 30 seconds spoken
Thirty seconds that sound like a person, not a deck.
Lumira, 3 pillars for Instagram
Three themes your content keeps returning to, with post ideas.
Competitor brand audit, clinical incumbent
Read a rival's brand archetype and find the feeling they avoid.
Lumira crisis comms, batch recall scenario
Decide who says what, before the thing you fear actually happens.
#GlowWithUs, last 14 days, both platforms
Monitor your campaign hashtag's volume, reach & engagement.
Lumira spring campaign, 8 creators verified
Confirm contracted posts went live, on time, as promised.
Creator C, sponsored vs own baseline
See if a sponsored post beat or missed the creator's norm.
CeraVe x Lumira, June 1 to 14 window
Catch competitor launches in your window before they collide.
Lumira spring, $8,000 remaining
Rank live creators to move budget to what's converting.
Lumira spring campaign, wrap report
Create a polished HTML deck for any of your campaigns.
Lumira SEA micro campaign, launch-ready brief
Draft a fresh campaign brief with targeting, deliverables, and creator picks.
Lumira, 7 campaigns by engagement rate
See which of your campaigns is performing best.
@mei.routine, refill launch counter
Counter a creator's ask with scope and usage priced separately.
Refill Season, 60-second TikTok brief
One page a creator can act on without three rounds of notes.
@mei.routine, TikTok, 3 scenarios
Model the return before you commit, in three honest scenarios.
@mei.routine, Refill Season terms
Every term worth agreeing before anyone starts filming.
Refill Season tracker, 12 creators
The formulas behind creator reporting, applied to your numbers.
Refill starter kit, 35 micro creators
Run 20 to 50 small creators without drowning in admin.
Refill Season, 410 of 500
What worked, what did not, and what to do differently next time.
10 creators vetted, 2% engagement floor
Compute true ER and filter out inflated, dead-engagement accounts.
Creator authenticity check, high risk
Flag likely bought followers from erratic engagement patterns.
6 creators, Indonesia and Bahasa Indonesia
Confirm a creator is truly local and audience-relevant.
CeraVe creator roster, mapped
Find creators already posting about a competitor.
Home espresso, Philippines, 6 under-50K creators
Find overlooked micro-creators with tight, loyal audiences.
TikTok beauty and lifestyle, Singapore and Malaysia
Discover creators that match your brief.
@mei.routine, first message
A first message that does not read like it was sent to 200 people.
Low-effort skincare, 10 creators ranked by fit
Search on a full brief, and get the reason behind every pick.
@mei.routine, amber
One red, amber or green call before you commit budget.
Refillable launch, 19 articles classified
Gauge whether coverage is positive, neutral, or skeptical.
Singapore media, prioritised for Lumira
Rank our journalist database against your announcement, then verify the beat.
June 10 release window, burial risk
Check the news cycle so your release isn't buried.
Refillable launch, 23 social amplifiers
Find social amplifiers extending your press beyond outlets.
Cosmetic labelling rules, 5 angles
Tie your expertise to a live news cycle before it closes.
Priya Nathan, reverse logistics angle
One pitch, written for one journalist who has seen a thousand.
Lumira full-range refill launch
Bullet points in, a release a wire editor will accept out.
Serum batch reports, first hour
Three sentences for the first hour, when saying nothing is worse.
Refill launch, umbrella and 3 pillars
One umbrella line, three pillars, and proof under every claim.
Priya Nathan, second touch
Chase a silent journalist by giving them something new.
Refill schemes fail on logistics, 800 words
A thought leadership piece with an actual argument in it.
Lumira refill system, one page
One page a journalist can scan without calling you back.
Lumira Series A, $4.2M
Announce the raise as a plan, not as a number.
August PR summary, 6 originals
Turn a month of links into two paragraphs a CEO will read.
#skincycling, Vietnam, peaking
Spot category trends from hashtag momentum before they peak.
Skincare, Singapore, 90 days
Quantify your share of voice vs named competitors.
Clean beauty, Malaysia, consumer language
Mine real consumer language for messaging gold.
Vietnam skincare, 3 competitors mapped
Map how competitors position, launch, and message.
Skincare across SG, ID, PH, VN
Gauge category activity across SEA markets.
Lumira brand profile, draft 1
Interview-style brand setup with Naise.
Platform-native launch copy, 3 channels
Multi-platform sale announcement in brand voice.
One week, day-by-day, across platforms
5–7 day content plan across your platforms.
Week three Reel, 10 hooks
Stop the scroll. Ten openings for one piece of content.
Finished-products trend, Lumira version
Join a trend without being the brand that ruins it.
Next month, 10 themes and 20 ideas
Ten themes and twenty post ideas, so next month is not blank.
What actives can and cannot be layered, 7 slides
Break a complex topic into slides people swipe to the end of.
Refill launch, pricing complaint
Answer a complaint without sounding defensive or corporate.
Aisha, week four
Turn a five-star review into something worth reading.
Refill logistics post, 6 platform-native pieces
One blog or video becomes a week of platform-native posts.
Competitor, 12 posts read as a set
Read a rival's recent posts and find what they are not saying.
More steps means a better routine
Correct something your whole category keeps repeating.
Refill Season, final 18 hours
The final-hours reminder, urgent without sounding desperate.