Proven starting points for brand strategy, social, influencers, PR, and market research. Open a playbook, watch the session, then run it on your own brand.
36 playbooks
#GlowWithUs, unpaid amplifiers ranked
Surface unpaid amplifiers and UGC using your hashtag.
Selected Influencers (11)
Build a creator longlist from top hashtag contributors.
Coverage tracked: "Apple debuts iPhone 17"
Track which outlets ran your release, and how fast.
#skincareroutine, TikTok Singapore, format benchmark
Learn the hooks and formats that win in your niche.
Skin confidence pillar, 4 Instagram carousels
Name a content pillar. Naise writes posts true to your brand voice.
14-day Instagram Reels execution sprint
Turn one strategy objective into a 2-week execution sprint.
Lumira, 5 Instagram captions, voice score 6/10
Paste content. Naise scores it against your voice guidelines.
Counter-positioning against CeraVe, 2 TikTok executions
Name a rival. Naise finds their blind spot and drafts content to own it.
Awareness phase, positioning through creator brief
Name a product and launch phase. Get a full messaging arc.
5 reasons to try clear aligners in 2025
Name the objective and title. Get an SEO post that pulls its weight.
#GlowWithUs, last 14 days, both platforms
Monitor your campaign hashtag's volume, reach & engagement.
Lumira spring campaign, 8 creators verified
Confirm contracted posts went live, on time, as promised.
Creator C, sponsored vs own baseline
See if a sponsored post beat or missed the creator's norm.
CeraVe x Lumira, June 1 to 14 window
Catch competitor launches in your window before they collide.
Lumira spring, $8,000 remaining
Rank live creators to move budget to what's converting.
Lumira spring campaign, wrap report
Create a polished HTML deck for any of your campaigns.
Lumira SEA micro campaign, launch-ready brief
Draft a fresh campaign brief with targeting, deliverables, and creator picks.
Lumira, 7 campaigns by engagement rate
See which of your campaigns is performing best.
10 creators vetted, 2% engagement floor
Compute true ER and filter out inflated, dead-engagement accounts.
Creator authenticity check, high risk
Flag likely bought followers from erratic engagement patterns.
6 creators, Indonesia and Bahasa Indonesia
Confirm a creator is truly local and audience-relevant.
CeraVe creator roster, mapped
Find creators already posting about a competitor.
Home espresso, Philippines, 6 under-50K creators
Find overlooked micro-creators with tight, loyal audiences.
TikTok beauty and lifestyle, Singapore and Malaysia
Discover creators that match your brief.
Refillable launch, 19 articles classified
Gauge whether coverage is positive, neutral, or skeptical.
Singapore media, prioritised for Lumira
Rank our journalist database against your announcement, then verify the beat.
June 10 release window, burial risk
Check the news cycle so your release isn't buried.
Refillable launch, 23 social amplifiers
Find social amplifiers extending your press beyond outlets.
#skincycling, Vietnam, peaking
Spot category trends from hashtag momentum before they peak.
Skincare, Singapore, 90 days
Quantify your share of voice vs named competitors.
Clean beauty, Malaysia, consumer language
Mine real consumer language for messaging gold.
Vietnam skincare, 3 competitors mapped
Map how competitors position, launch, and message.
Skincare across SG, ID, PH, VN
Gauge category activity across SEA markets.
Lumira brand profile, draft 1
Interview-style brand setup with Naise.
Platform-native launch copy, 3 channels
Multi-platform sale announcement in brand voice.
One week, day-by-day, across platforms
5–7 day content plan across your platforms.