Proven starting points for brand strategy, social, influencers, PR, and market research. Open a playbook, watch the session, then run it on your own brand.
Showing 1-24 of 76 playbooks
#GlowWithUs, unpaid amplifiers ranked
Surface unpaid amplifiers and UGC using your hashtag.
Selected Influencers (11)
Build a creator longlist from top hashtag contributors.
Coverage tracked: "Apple debuts iPhone 17"
Track which outlets ran your release, and how fast.
#skincareroutine, TikTok Singapore, format benchmark
Learn the hooks and formats that win in your niche.
Skin confidence pillar, 4 Instagram carousels
Name a content pillar. Naise writes posts true to your brand voice.
14-day Instagram Reels execution sprint
Turn one strategy objective into a 2-week execution sprint.
Lumira, 5 Instagram captions, voice score 6/10
Paste content. Naise scores it against your voice guidelines.
Counter-positioning against CeraVe, 2 TikTok executions
Name a rival. Naise finds their blind spot and drafts content to own it.
Awareness phase, positioning through creator brief
Name a product and launch phase. Get a full messaging arc.
5 reasons to try clear aligners in 2025
Name the objective and title. Get an SEO post that pulls its weight.
Lumira mission statement, 5 candidates
Say what your business does today, in a line nobody has to decode.
Lumira positioning statement, 3 tested variations
Claim your specific slot in the market, not a general one.
Six-Step Sam, first draft
Build a customer profile with objections in it, not just an age range.
Lumira tone of voice, v1
Turn three adjectives into rules a writer can actually follow.
Lumira About page, 3 paragraphs
Turn how you started into something worth reading on About Us.
Lumira taglines, 20 options cut to 3
Twenty slogan options, sorted by the job each one is doing.
Lumira, 30 seconds spoken
Thirty seconds that sound like a person, not a deck.
Lumira, 3 pillars for Instagram
Three themes your content keeps returning to, with post ideas.
Competitor brand audit, clinical incumbent
Read a rival's brand archetype and find the feeling they avoid.
Lumira crisis comms, batch recall scenario
Decide who says what, before the thing you fear actually happens.
#GlowWithUs, last 14 days, both platforms
Monitor your campaign hashtag's volume, reach & engagement.
Lumira spring campaign, 8 creators verified
Confirm contracted posts went live, on time, as promised.
Creator C, sponsored vs own baseline
See if a sponsored post beat or missed the creator's norm.
CeraVe x Lumira, June 1 to 14 window
Catch competitor launches in your window before they collide.