Brand Strategy
The elevator pitch
Naise condenses your value into a spoken pitch, structured to hook, land the value, and end on a question that keeps the conversation going.
Watch the sessionThe brief Naise works from
From the brand profile in this project (or, if none is attached, treat the business as: what your business does) write a 30-second elevator pitch for brand name. We are a business type that what you do for people. Unlike the alternative today, we your difference. Structure it as hook, value, proof, then a question that hands the conversation back. Write it to be spoken aloud: contractions, no clause longer than one breath, and none of the words that read fine but sound like marketing when said. Finish with a one-line version for when someone is already walking away.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Lumira, 30 seconds spoken
Hook, value, proof and a handback question, plus a one-line version for a listener who is leaving.
Inputs it asks for
brand name
For example: Lumira
business type
For example: refillable skincare brand
what you do for people
For example: makes a three-step routine cheap enough to keep going
the alternative today
For example: the ten-step routine people abandon by week three
your difference
For example: we sell the refill, not the bottle
what your business does
For example: direct-to-consumer refillable skincare in SEA
Worth knowing
Written to be spoken. Naise checks it out loud, so no sentence survives that you would not actually say to a person at a table.