Brand Strategy

Post from a brand pillar

Pick a content pillar and platform. If your project has a brand voice doc, Naise pulls the pillar's rules, signature phrases, and banned language from it. No doc? Fill in one line of brand context and it works just as well.

Watch the session

Brand Voice DocSocial Media Report

The brief Naise works from

From the brand voice document in this project (or, if none is attached, treat the brand context as: brand tone + pillars) extract the rules for the 'content pillar' content pillar: tone, signature phrases, and banned language. Write number of posts format posts for platform that express this pillar. Each post: hook, body copy, CTA, and 3–5 hashtags. Flag any banned-language risks per post.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Post set

Skin confidence pillar, 4 Instagram carousels

Pillar rules extracted from the brand context, then four carousel captions written against them.

4 carousels5 voice rules0 banned terms

See the full output in the session

Inputs it asks for

content pillar

For example: skin confidence

number of posts

For example: 4

format

For example: carousel caption

platform

For example: Instagram

brand tone + pillars

For example: warm & direct; pillars: glow, confidence, simplicity; ban 'cheap'

More brand strategy playbooks

See all

Strategy → sprint planTurn one strategy objective into a 2-week execution sprint.Brand voice compliance checkPaste content. Naise scores it against your voice guidelines.Competitor gap playName a rival. Naise finds their blind spot and drafts content to own it.