Brand Strategy

Strategy → sprint plan

Name the objective and channel. If your project has a marketing strategy doc, Naise maps the objective into a 14-day plan from it. No doc? Describe what success looks like and it builds the same sprint.

Watch the session

Marketing Strategy DocBrand Voice Doc

The brief Naise works from

From the marketing strategy document in this project (or, if none is attached, treat the goal as: strategy objective, where success means what success looks like) build a 14-day execution sprint focused on priority channel. For each day include: deliverable, content format, content angle (use the brand voice doc if available), and a success signal. Mark the top 3 quick wins to ship on days 1–3.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Sprint plan

14-day Instagram Reels execution sprint

Every day given a deliverable, a format, an angle and the signal it is measured on, with the quick wins pulled forward.

14 daysReels-ledPer-day success signal

See the full output in the session

Inputs it asks for

strategy objective

For example: grow Instagram reach by 20%

priority channel

For example: Instagram Reels

what success looks like

For example: more saves, profile visits, and DMs from Reels

More brand strategy playbooks

See all

Post from a brand pillarName a content pillar. Naise writes posts true to your brand voice.Brand voice compliance checkPaste content. Naise scores it against your voice guidelines.Competitor gap playName a rival. Naise finds their blind spot and drafts content to own it.