Brand Strategy
Competitor gap play
Name the competitor and platform. If your project has a competitor analysis doc, Naise finds the gap from it. No doc? Describe your key advantage and it drafts the same counter-positioning play.
Watch the sessionThe brief Naise works from
From the competitor analysis document in this project (or, if none is attached, base the gap analysis on our key advantage: our key advantage) identify the gap or under-served angle in competitor name's current positioning. Then, using the brand voice doc if available, draft a counter-positioning message that owns that gap. Deliver: the gap in one sentence, our claim in one sentence, and 2 content executions (post + headline) on platform that land the contrast.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Counter-positioning against CeraVe, 2 TikTok executions
The unclaimed angle stated in one line, then two posts written to take it.
Inputs it asks for
competitor name
For example: Brand X
platform
For example: TikTok
our key advantage
For example: certified orthodontists behind every case, 40% cheaper than clinics