Playbook replay
Strategy → sprint plan
Turn one strategy objective into a 2-week execution sprint.
A real Naise session, redacted before publishing. Nothing here runs against a live account.
Every session here was run once and saved, against a demo brand or public data. On your own account Naise works from your brand voice, your campaigns and your connected channels, so it reasons about your data instead of a stand-in.
I don’t see a marketing strategy or brand voice document attached in this project context, so I’m using the fallback goal: grow Instagram reach by 20% through Reels, with success measured by saves, profile visits, and DMs.
14-day Instagram Reels execution sprint
| Day | Priority | Deliverable | Content format | Content angle | Success signal |
|---|---|---|---|---|---|
| 1 | ⭐ Quick win | Reel: “The 3 mistakes stopping your Reels from getting saved” | Talking-head + text overlays | Practical, diagnostic, save-worthy. Give the audience a checklist they can apply immediately. | Saves ≥ 8% of reach; profile visits from Reel |
| 2 | ⭐ Quick win | Reel: “Before / after content audit” | Screen recording + voiceover | Show one weak Reel hook, then rewrite it into a stronger version. Proof-led and useful. | High average watch time; comments asking for audits |
| 3 | ⭐ Quick win | Reel: “DM me ‘REELS’ for the checklist” | Talking-head CTA Reel | Direct response angle. Make the Reel useful enough to trigger DMs, not just passive views. | DM volume; profile visits; saves |
| 4 | Reel: “Why your audience scrolls past in 2 seconds” | Hook breakdown | Teach the first-frame rule using concrete examples. | 3-second retention; saves | |
| 5 | Reel: “One Reel idea, 4 different hooks” | Text-on-screen carousel-style Reel | Demonstrate how positioning changes performance without changing the topic. | Saves; shares to team/group chats | |
| 6 | Reel: “Behind the scenes of how we plan Reels” | BTS/process Reel | Build trust by showing the workflow, not just the result. | Profile visits; follows from non-followers | |
| 7 | Reel: “Weekly mini case study” | Case-study Reel | Break down one post that worked and explain the mechanism behind it. | Saves; completion rate | |
| 8 | Reel: “Your Reel should answer one of these 5 questions” | Educational list Reel | Give a reusable ideation framework. Strong save intent. | Saves ≥ previous week average | |
| 9 | Reel: “POV: your content calendar has reach but no DMs” | POV / situational Reel | Speak to the pain of vanity metrics without conversion. | Comments; DMs from people relating | |
| 10 | Reel: “Turn one customer question into 5 Reels” | Tutorial Reel | Make content creation feel repeatable and less overwhelming. | Saves; shares | |
| 11 | Reel: “The Reel CTA most brands underuse” | Talking-head + example | Push profile visits and DMs with a sharper CTA structure. | Profile visits; DM replies | |
| 12 | Reel: “We rewrote this caption for saves” | Screen-record critique | Show how caption structure supports saves after the hook wins attention. | Saves; comments requesting templates | |
| 13 | Reel: “3 Reel formats to repeat next week” | Recap / recommendation Reel | Turn the sprint’s learnings into a repeatable operating system. | Saves; shares; follows | |
| 14 | Sprint recap Reel + performance review | Founder/operator recap | Share what performed, what underperformed, and what will be repeated. | Profile visits; DMs; saves; benchmark vs Day 1 |
My read
The fastest path to the 20% reach lift is not volume alone. The sprint should bias toward saveable utility on Days 1, 2, 4, 5, 8, and 10, then use DM-led CTAs on Days 3, 9, and 11 to turn that reach into business signal.
Days 1–3 are the quick wins because they cover the three levers Instagram will reward fastest: a practical checklist, a visible transformation, and a direct DM trigger.
Naise created an artifact
Every day given a deliverable, a format, an angle and the signal it is measured on, with the quick wins pulled forward.
Shape of the sprint
| Day | Priority | Deliverable | Success signal |
|---|---|---|---|
| 1-3 | Quick wins | Edit-only Reels from existing footage | Sends, saves |
| 4-7 | Build | Shoot day plus reactive slot | Saves |
| 8-11 | Scale | Ingredient and UGC formats | Reach |
| 12-14 | Convert | Founder cut, recap, CTA | Profile visits |
Goal: grow Instagram reach 20%, measured on accounts reached rather than impressions.
That was a sample. Run it on your own brand.
Naise reads your brand, your channels, and your market, then does this against your real data.
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