Proven starting points for brand strategy, social, influencers, PR, and market research. Open a playbook, watch the session, then run it on your own brand.
Showing 25-48 of 76 playbooks
Lumira spring, $8,000 remaining
Rank live creators to move budget to what's converting.
Lumira spring campaign, wrap report
Create a polished HTML deck for any of your campaigns.
Lumira SEA micro campaign, launch-ready brief
Draft a fresh campaign brief with targeting, deliverables, and creator picks.
Lumira, 7 campaigns by engagement rate
See which of your campaigns is performing best.
@mei.routine, refill launch counter
Counter a creator's ask with scope and usage priced separately.
Refill Season, 60-second TikTok brief
One page a creator can act on without three rounds of notes.
@mei.routine, TikTok, 3 scenarios
Model the return before you commit, in three honest scenarios.
@mei.routine, Refill Season terms
Every term worth agreeing before anyone starts filming.
Refill Season tracker, 12 creators
The formulas behind creator reporting, applied to your numbers.
Refill starter kit, 35 micro creators
Run 20 to 50 small creators without drowning in admin.
Refill Season, 410 of 500
What worked, what did not, and what to do differently next time.
10 creators vetted, 2% engagement floor
Compute true ER and filter out inflated, dead-engagement accounts.
Creator authenticity check, high risk
Flag likely bought followers from erratic engagement patterns.
6 creators, Indonesia and Bahasa Indonesia
Confirm a creator is truly local and audience-relevant.
CeraVe creator roster, mapped
Find creators already posting about a competitor.
Home espresso, Philippines, 6 under-50K creators
Find overlooked micro-creators with tight, loyal audiences.
TikTok beauty and lifestyle, Singapore and Malaysia
Discover creators that match your brief.
@mei.routine, first message
A first message that does not read like it was sent to 200 people.
Low-effort skincare, 10 creators ranked by fit
Search on a full brief, and get the reason behind every pick.
@mei.routine, amber
One red, amber or green call before you commit budget.
Refillable launch, 19 articles classified
Gauge whether coverage is positive, neutral, or skeptical.
Singapore media, prioritised for Lumira
Rank our journalist database against your announcement, then verify the beat.
June 10 release window, burial risk
Check the news cycle so your release isn't buried.
Refillable launch, 23 social amplifiers
Find social amplifiers extending your press beyond outlets.