Public Relation

Pre-release competitive scan

Check for competitor announcements in the same news cycle so the release isn't buried, and get a timing recommendation.

Coverage Monitor

The brief Naise works from

Check news and media coverage for any competitor / category announcements expected or live around target release date. Use the coverage tools rather than a bare news feed so a single empty source does not read as an empty news cycle. Assess the risk of our brand release being buried. Output a timing recommendation with the competing news cycle mapped out.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Timing call

June 10 release window, burial risk

The competing news cycle mapped, with a risk read and a timing recommendation.

Low-to-medium riskCycle mappedRecommendation

See the full output in the session

Inputs it asks for

competitor / category

For example: rival brands

target release date

For example: June 10

brand

For example: Acme

More public relation playbooks

See all

Coverage pickup trackingTrack which outlets ran your release, and how fast.Coverage tone & framing readGauge whether coverage is positive, neutral, or skeptical.Pitch list from the media databaseRank our journalist database against your announcement, then verify the beat.