Public Relation

Coverage pickup tracking

After a release goes out, track who ran it, which outlets, and how fast: a concrete earned-media report for the client.

Coverage Monitor

The brief Naise works from

Track which outlets picked up the brand press release about announcement since release date. Use the coverage-monitoring tool with the exact release headline, not a bare news search, so the pickup list survives a flaky news feed. Capture publication, date, and speed of pickup, and separate original articles from verbatim wire syndication. Output an earned-media report with a pickup timeline and outlet list.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Coverage report

Coverage tracked: "Apple debuts iPhone 17"

10 records matched on the exact release headline, split into earned coverage, wire syndication, owned pages and reference.

5 original pickups2 wire / syndicationAll launch-day

See the full output in the session

Inputs it asks for

brand

For example: Apple

announcement

For example: the iPhone 17 launch

release date

For example: May 20

More public relation playbooks

See all

Coverage tone & framing readGauge whether coverage is positive, neutral, or skeptical.Pitch list from the media databaseRank our journalist database against your announcement, then verify the beat.Pre-release competitive scanCheck the news cycle so your release isn't buried.