Public Relation
Pitch list from the media database
Score the journalists we already hold contact details for against your announcement, so the list you pitch is contactable and backed by a recent article, not a name scraped off a byline.
Watch the sessionThe brief Naise works from
Search our journalist database for writers and editors who cover beat / topic in market, and rank them against brand's upcoming announcement: announcement. Then check recent coverage of that beat in that market to confirm the top names are still active on it. Output a prioritised pitch list with outlet, writer, match score, contact status, and the recent article that proves the fit. If the database returns no match, say so before adding any web-researched names, and give a source link for each of those.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Singapore media, prioritised for Lumira
Contactable writers scored against the announcement, each with the recent article that proves the fit.
Inputs it asks for
beat / topic
For example: sustainable beauty
market
For example: Singapore
brand
For example: Acme
announcement
For example: a refillable clean-beauty range launching in October
Worth knowing
Strongest in Singapore. Our contact pool is deepest in Singapore. Other markets return fewer named writers.