Public Relation playbooks, start to finish.

Coverage tracked: "Apple debuts iPhone 17"

1. 5 original pickups
2. 2 wire / syndication
3. All launch-day

Refillable launch, 19 articles classified

1. 4 positive
2. 14 neutral
3. 1 sceptical

Singapore media, prioritised for Lumira

1. Scored
2. Contact status
3. Proof per name

June 10 release window, burial risk

1. Low-to-medium risk
2. Cycle mapped
3. Recommendation

Refillable launch, 23 social amplifiers

1. 23 accounts
2. ~690k reach
3. 6 to engage

Cosmetic labelling rules, 5 angles

1. 14 pieces read
2. 2 open angles
3. 1 risk flagged

Priya Nathan, reverse logistics angle

1. 140 words
2. 11 pieces read
3. Beat reframed

Lumira full-range refill launch

1. 6-word headline
2. 21-word quote
3. 3 claims need checking

Serum batch reports, first hour

1. 4 sentences
2. 3 follow-ups prepped
3. 1 phrase flagged

Refill launch, umbrella and 3 pillars

1. 3 pillars
2. 3 of 6 proofs asserted
3. 3 open questions

Priya Nathan, second touch

1. 3 sentences
2. New thread, not a bump
3. Stop after 2 touches

Refill schemes fail on logistics, 800 words

1. 3 arguments
2. 1 counter-argument answered
3. 1 argument flagged

Lumira refill system, one page

1. 5 sourced numbers
2. 1 unverified
3. 4 questions unanswered

Lumira Series A, $4.2M

1. 2 arguing quotes
2. 1 genuine finding
3. 1 conspicuous absence

August PR summary, 6 originals

1. 10 links, 6 originals
2. 2 met the goal
3. 4 gaps named