Public Relation
Media fact sheet
Naise distils your technical detail into a scannable fact sheet with the marketing language stripped out, and lists what a journalist will still have to ring you about.
Watch the sessionThe brief Naise works from
Turn this information about product or company into a one-page media fact sheet: paste your details. Structure it as: At a glance, Key features, Market context, and Key numbers. Write it objectively, with no marketing adjectives at all, because a fact sheet that sells is a fact sheet that gets ignored. Every number needs its unit, its date and its source in brackets. Then list separately: the facts a journalist will most likely quote, the ones that need verifying before this goes out, and the questions this sheet does not answer that they will ring you about anyway.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Lumira refill system, one page
Four scannable sections with sourced numbers, and one headline figure flagged as unverifiable as written.
Inputs it asks for
product or company
For example: the Lumira refill system
paste your details
For example: 6 SKUs, pouch is 82% less plastic, refill $17 vs bottle $42, launched Sept, SG and MY
Worth knowing
Naise writes the sheet from what you paste in. Verify every number before it reaches a journalist: a wrong figure on a fact sheet is the correction you spend a week chasing.