Public Relation

Coverage tone & framing read

Scan headlines and snippets to classify whether pickup reads positive, neutral, or skeptical, all before the client asks.

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Coverage Monitor

The brief Naise works from

Scan recent news coverage of brand's announcement and classify each article's framing as positive, neutral, or skeptical based on headline and snippet. Output a sentiment summary with representative examples per category.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Sentiment summary

Refillable launch, 19 articles classified

Framing per article with the syndication effect stripped out, plus the one line that got quoted.

4 positive14 neutral1 sceptical

See the full output in the session

Inputs it asks for

brand

For example: Apple

announcement

For example: iPhone 17 launch

More public relation playbooks

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Coverage pickup trackingTrack which outlets ran your release, and how fast.Pitch list from the media databaseRank our journalist database against your announcement, then verify the beat.Pre-release competitive scanCheck the news cycle so your release isn't buried.