Public Relation
Monthly PR executive summary
Paste the month's placements. Naise reads them and writes the summary a client or executive can act on, with the volume, the standout hits, and what the coverage did not do.
Watch the sessionThe brief Naise works from
Here are our media placements for the period: paste your links or headlines. The PR goal for the period was the PR goal. Read them and write a 2-paragraph executive summary covering the volume of coverage, the most valuable placements and why they were valuable rather than just prestigious, and how this connects to the business goal. Separate original articles from syndicated reprints, because counting reprints as placements is the fastest way to lose a client's trust. Add a short list of what the coverage did NOT achieve. A summary with no gap in it reads as marketing rather than reporting.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
August PR summary, 6 originals
Two paragraphs against the authority goal, reprints stripped out, and four things the coverage did not do.
Inputs it asks for
the period
For example: August
paste your links or headlines
For example: 9 links across trade press, one national business daily
the PR goal
For example: be quoted as a refill authority, not a product launch
Worth knowing
Naise reads the coverage you point it at and writes the narrative. It counts what it can open, so anything paywalled is summarised from the headline and marked as such.