Public Relation

Social amplification of coverage

Find who's sharing the news on TikTok / IG and engage those amplifiers to extend a release beyond traditional press.

InstagramTikTokXHashtag SearchX SearchUser Profile

The brief Naise works from

Find who is sharing news about brand's announcement on TikTok and Instagram. Rank these amplifiers by reach and engagement. Output a list of social accounts to engage to extend the release beyond traditional press.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Amplifier list

Refillable launch, 23 social amplifiers

Accounts carrying the story across three platforms, grouped by how each should be engaged.

23 accounts~690k reach6 to engage

See the full output in the session

Inputs it asks for

brand

For example: Acme

announcement

For example: the launch

Worth knowing

Naise approximates this via hashtag / keyword and X search. There's no direct "who shared this article link" lookup for TikTok or Instagram.

More public relation playbooks

See all

Coverage pickup trackingTrack which outlets ran your release, and how fast.Coverage tone & framing readGauge whether coverage is positive, neutral, or skeptical.Pitch list from the media databaseRank our journalist database against your announcement, then verify the beat.