Public Relation
Newsjacking angles
Name the story and your expertise. Naise reads the current coverage and returns angles a journalist could actually use, with the subject line and the two-sentence offer for each.
Watch the sessionThe brief Naise works from
There is a breaking story about the news story. Our brand your brand specialises in your expertise, and our spokesperson is who can comment. Check what has already been written on this in the last few days, then give me number of angles newsjacking angles a journalist has not covered yet. For each: a subject line under 60 characters, a two-sentence summary of the commentary we can offer, the type of outlet it suits, and how long the window stays open. Mark any angle where commenting would attach our brand to a story we do not want to be part of, and say plainly if the cycle has already closed.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Cosmetic labelling rules, 5 angles
Five angles ranked against what has already been written, with one brand risk and a window estimate.
Inputs it asks for
the news story
For example: new rules on cosmetic ingredient labelling
your brand
For example: Lumira
your expertise
For example: refillable packaging and ingredient sourcing
who can comment
For example: Mei Tan, co-founder
number of angles
For example: 5
Worth knowing
Naise checks what has actually been written on the story before suggesting angles, so it can tell you which ones are already taken.