Public Relation
Personalised media pitch
Name the journalist and your story. Naise reads what they have actually been writing and drafts a pitch that connects your news to their beat in under 150 words.
Watch the sessionThe brief Naise works from
I need to pitch journalist name at publication about your story. Their recent piece on their recent piece is the hook I want to use. Read their recent work, then draft an email pitch under 150 words: a subject line that survives a crowded inbox, one line connecting our news to what they actually cover, why their readers specifically care, the news itself in two sentences, and what I am offering (interview, data, exclusive). No attachments, no boilerplate, no 'I thought this might interest you'. Then tell me honestly whether this is their beat or whether I am reaching, and if I am reaching, who at publication it should go to instead.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Priya Nathan, reverse logistics angle
A 140-word pitch reframed onto her real beat, with the disclosure risk named before it goes out.
Inputs it asks for
journalist name
For example: Priya Nathan
publication
For example: a regional business daily
your story
For example: our refill programme hitting 100,000 pouches returned
their recent piece
For example: packaging waste rules in the region
Worth knowing
Naise reads the journalist's recent work so the pitch connects to their actual beat. To build the list of who to pitch in the first place, use the journalist pitch list playbook.