Public Relation
Funding round announcement
Naise drafts the funding release with the problem at the centre, quotes from both sides, and a check on which parts a journalist will actually find newsworthy.
Watch the sessionThe brief Naise works from
Draft a press release announcing that brand has raised amount raised in round, led by lead investor. The problem we solve is the problem you solve and the funds go to what the money does. Include a quote from your CEO and one from investor spokesperson. Structure it so the news is what we are building, not the amount, because the amount dates in a month and the plan is what gets us covered again. Use standard release format with boilerplate and contacts. Then tell me plainly which parts of this a journalist would consider newsworthy and which are only interesting to us, and what the obvious sceptical question is.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Lumira Series A, $4.2M
Release built around the infrastructure plan, with the newsworthy parts separated from the internal ones.
Inputs it asks for
brand
For example: Lumira
amount raised
For example: $4.2M
round
For example: Series A
lead investor
For example: a regional consumer fund
the problem you solve
For example: routines people abandon because refills are hard to get
what the money does
For example: refill logistics across three more markets
your CEO
For example: Mei Tan
investor spokesperson
For example: the fund's partner on the deal
Worth knowing
Naise frames the round around what you will build rather than what you raised, which is the version that gets covered beyond the funding roundups.