Public Relation
Executive op-ed outline
Naise structures your executive's opinion into a publishable outline: a headline, an opening that earns the next paragraph, three supported arguments, and the counter-argument it has to survive.
Watch the sessionThe brief Naise works from
Outline an 800-word op-ed for executive name, our their title, to pitch to target publication. The argument is the argument, set against the industry shift of the industry shift. Deliver: 3 headline options, an opening hook that is a claim rather than a scene, 3 supporting arguments each with the evidence it needs, the strongest counter-argument and how the piece answers it, and a close that is not a call to action. Check what target publication has already run on this so the piece is not repeating an argument their readers have seen. Then mark any argument that only works if the reader already agrees with us.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Refill schemes fail on logistics, 800 words
Headline options, a claim-led opening, three arguments with their evidence needs, and the counter it must answer.
Inputs it asks for
executive name
For example: Mei Tan
their title
For example: co-founder
target publication
For example: a regional business daily
the argument
For example: refill schemes fail on logistics, not on consumer intent
the industry shift
For example: brands adding refills and quietly dropping them a year later
Worth knowing
Naise structures the argument and drafts the outline. Pitching it to the publication is a separate step, and most op-ed desks want the pitch before the piece.