Social Media playbooks, start to finish.

Lumira brand profile, draft 1

1. 9 fields
2. 4 banned terms
3. 2 inferred, flagged

Platform-native launch copy, 3 channels

1. 3 platforms
2. Native per channel
3. Action-led CTAs

One week, day-by-day, across platforms

1. 7 days
2. Format per post
3. CTA per post

Week three Reel, 10 hooks

1. 10 hooks
2. 1 recommended
3. 2 flagged single-use

Finished-products trend, Lumira version

1. 11 days old, still rising
2. No brands in yet
3. 1 invented detail flagged

Next month, 10 themes and 20 ideas

1. 10 themes, 20 ideas
2. 11 E / 7 N / 2 P
3. 3 unproducible this month

What actives can and cannot be layered, 7 slides

1. 7 slides, cut to 6
2. One idea per slide
3. Drop-off identified

Refill launch, pricing complaint

1. 3 replies
2. 31 words recommended
3. 1 thing kept out of public

Aisha, week four

1. Quote unchanged
2. 3 lines marked as ours
3. 3 permissions needed

Refill logistics post, 6 platform-native pieces

1. 6 posts, 3 platforms
2. 1 idea left unrepurposed
3. 1 cut as unfair

Competitor, 12 posts read as a set

1. 12 posts, 3 pillars
2. 3 unanswered questions
3. 1 strength not to copy

More steps means a better routine

1. Concedes before correcting
2. No competitor named
3. CTA doubles as the close

Refill Season, final 18 hours

1. 2 platforms
2. No countdown, no scarcity claim
3. 3 lines break if extended