Social Media
Jump on a trend
Describe the trend and Naise checks how far through its cycle it is, then adapts it to your brand with a clear read on whether you should touch it at all.
Watch the sessionThe brief Naise works from
There is a trend on platforms that works like this: describe the trend. Check how far through its cycle it is and whether brands have already saturated it. If it is still worth joining, adapt it for your brand, connecting it to our value of the value it connects to: draft the post copy, describe the visual or audio, and note what makes the original funny or useful so the version we post does not flatten it. If it is not worth joining, say so plainly and tell me what the next one in this shape will look like. Flag any trend whose origin means a brand joining it will read badly.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Finished-products trend, Lumira version
Cycle position, the origin risk, and a post that acknowledges the joke before making the point.
Inputs it asks for
platforms
For example: TikTok + Instagram
describe the trend
For example: people showing the products they finished, not the shelf
your brand
For example: Lumira
the value it connects to
For example: a routine you can actually finish
Worth knowing
Naise checks whether the trend is still live before writing to it, because the most expensive version of this is arriving four days late.