Social Media
Competitor content audit
Paste their recent posts. Naise reads the pattern, names their content pillars and engagement tactics, then finds the gap your brand can take.
Watch the sessionThe brief Naise works from
Here are number of posts recent posts from our competitor competitor on platform: paste their posts or links. Read them as a set rather than one at a time. Identify their content pillars, their tone, the engagement tactics they lean on, and their posting pattern. Then find the gaps: the topics their audience keeps asking about in comments that they do not answer, and the format they are not using. Suggest number of ideas content ideas for us that exploit those gaps while staying true to our value of our core value. Say plainly which of their strengths we should not try to copy, and why.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Competitor, 12 posts read as a set
Their pillars and cadence, three questions their positioning forbids them answering, and five ideas that take the gap.
Inputs it asks for
number of posts
For example: 12
competitor
For example: Brand X
platform
For example: Instagram
paste their posts or links
For example: 12 recent captions and their comment counts
number of ideas
For example: 5
our core value
For example: a routine you can actually keep
Worth knowing
Naise reads the posts and links you paste in. It does not run continuous social listening on a rival's account, so this is a snapshot of what you give it.