Social Media
Bust an industry myth
Name the myth and the truth. Naise writes the post that challenges the assumption, explains the why in plain language, and keeps the correction proportionate.
Watch the sessionThe brief Naise works from
A common belief in your industry is that the myth. Our position is the truth. Turn this into an educational post for platforms. Open by challenging the assumption rather than announcing that we are about to correct it, explain the why in plain language a beginner follows, and close with a CTA to what you want people to do. Keep it in our brand voice and do not make the reader feel stupid for having believed it, because that is what turns an educational post into a fight in the comments. Then tell me: is the myth entirely wrong, or only wrong in some cases? If it is the second, say so in the post.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
More steps means a better routine
A correction that concedes the true part first, because the myth is right in theory and wrong in practice.
Inputs it asks for
your industry
For example: skincare
the myth
For example: more steps means a better routine
the truth
For example: adherence beats complexity; three steps you keep win
platforms
For example: Instagram + TikTok
what you want people to do
For example: comment how many steps they actually do
Worth knowing
Naise will not overstate the correction. If the myth is only partly wrong it says so, because a debunk that overreaches is the one that gets quote-tweeted.