Public Relation

Media follow-up

Naise writes a three-sentence follow-up built around a new fact or angle, so the message earns its place in the thread instead of just bumping it.

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Text GenerationJournalist DB

The brief Naise works from

I pitched journalist at publication about what you pitched on when you pitched and have had no reply. Draft a follow-up email of no more than 3 sentences, built around this new angle or data: your new angle or data. Do not ask whether they saw the first email, do not apologise for following up, and do not restate the original pitch. Give me the subject line too, and say whether it should continue the original thread or start a new one. Then tell me how long to wait before a second follow-up, and at what point chasing this one is costing me more than the placement is worth.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Follow-up

Priya Nathan, second touch

Three sentences carrying a new finding, sent as a new thread, with a stop rule attached.

3 sentencesNew thread, not a bumpStop after 2 touches

See the full output in the session

Inputs it asks for

journalist

For example: Priya Nathan

publication

For example: a regional business daily

what you pitched

For example: the refill programme milestone

when you pitched

For example: nine days ago

your new angle or data

For example: return rates by city, with the regional split

Worth knowing

A follow-up that adds something is a second pitch. One that only asks whether they saw the first is why the next one gets filtered.

More public relation playbooks

See all

Coverage pickup trackingTrack which outlets ran your release, and how fast.Coverage tone & framing readGauge whether coverage is positive, neutral, or skeptical.Pitch list from the media databaseRank our journalist database against your announcement, then verify the beat.