Campaign Management
Mid-flight budget reallocation
Rank active creators by live engagement to reallocate remaining budget toward the formats and faces that are actually converting.
Watch the sessionThe brief Naise works from
Rank all active creators in the campaign campaign by live engagement and cost-per-engagement as of as of date. Identify which faces, formats, and platforms are converting best. Recommend how to reallocate the remaining remaining budget across the top performers.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Lumira spring, $8,000 remaining
Live roster ranked by cost per engagement, with a four-line reallocation and a deliberate reserve.
Inputs it asks for
campaign
For example: our live campaign
as of date
For example: today
remaining budget
For example: $8,000
Worth knowing
Naise ranks creators by live engagement reliably; cost-per-engagement needs each creator's cost recorded in the campaign.