Campaign Management

Performance-vs-baseline check

Compare a creator's campaign post against their recent organic posts to detect whether the sponsored content over- or under-performed.

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The brief Naise works from

Compare creator creator's sponsored post for brand against their last number of posts organic posts on platform. Determine whether the campaign content over- or under-performed their normal engagement. Present a fairness scorecard showing baseline averages, campaign lift, and a recommendation.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Fairness scorecard

Creator C, sponsored vs own baseline

Campaign post scored against the creator's organic and sponsored medians, with the outlier effect disclosed.

12 organic baseline+24% vs own sponsored1 sample

See the full output in the session

Inputs it asks for

creator

For example: @zachking

brand

For example: Acme

number of posts

For example: 12

platform

For example: Instagram

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