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Campaign Management
Competitor collision detection
Catch competitor campaigns launching in the same window via news and hashtag spikes, then get a go / shift-timing / re-angle call.
Watch the sessionInstagramTikTokCoverage MonitorHashtag Search
The brief Naise works from
Scan news coverage and TikTok/Instagram hashtags for any competitor campaign or announcement launching between date range. Assess overlap with our our brand campaign in timing, message, and audience. Output a clash report with a go / shift-timing / re-angle recommendation.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Clash report
CeraVe x Lumira, June 1 to 14 window
Overlap scored across timing, message and audience, with a shift-timing recommendation.
Shift the hero burst3 overlap axesEvidence per signal
See the full output in the sessionInputs it asks for
competitor
For example: a rival brand
date range
For example: Jun 1–14
our brand
For example: our client