Campaign Management
Negotiate rates and deliverables
Give Naise their ask and your ceiling. It returns a respectful counter that prices the deliverables and the usage rights apart, so the negotiation stops being one number.
Watch the sessionThe brief Naise works from
We are negotiating with creator for a campaign type campaign. They are asking their ask and our range is your range. The deliverables we need are deliverables, and we also want usage rights. Draft a counter-offer that prices the content and the usage separately rather than as one lump, names what we would drop first if they hold firm, and gives them a way to say yes that feels like a win. Include the three sentences to send and the one concession to keep in reserve. Flag anything in our ask that is worth more than we are offering for it.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
@mei.routine, refill launch counter
Content and rights priced separately, with a second option that lets them keep the rights.
Inputs it asks for
creator
For example: @mei.routine
campaign type
For example: refill launch
their ask
For example: $3,200 for the bundle
your range
For example: $1,800 to $2,400
deliverables
For example: 1 TikTok video, 3 Instagram Stories
usage rights
For example: 30-day whitelisting, 6-month organic repurposing
Worth knowing
Naise structures the counter-offer and prices the scope. It has no rate card, so the benchmarks it reasons from are the ones you give it.