Playbook replay
Negotiate rates and deliverables
A counter-offer that prices content and usage rights separately, plus the concession to hold back.
Run for Lumira, a demo brand we invented for this page. No customer data. Nothing here runs against a live account.
Every session here was run once and saved, against a demo brand or public data. On your own account Naise works from your brand voice, your campaigns and your connected channels, so it reasons about your data instead of a stand-in.
Whitelisting is paid media usage. It is priced per platform per day in every rate card that exists, and bundling it into a content fee is how brands get it for free by accident, or get refused and never learn why.
Splitting the ask before I counter. You are treating this as one number and so are they, which is why the gap looks like $800 when it is actually two separate disagreements.
What you are actually asking for, unbundled.
| Item | What it is | Typical share of a deal |
|---|---|---|
| 1 TikTok video | Content | The bulk of it |
| 3 IG Stories | Content | Small, often thrown in |
| 30-day whitelisting | Paid media rights | Priced separately, always |
| 6-month organic repurposing | Usage licence | Priced separately, usually |
Their $3,200 is probably content plus a guess at the rights. Your $2,400 ceiling is probably content only. Neither of you has said which, so you are negotiating two different deals.
The counter. Content at $2,100, whitelisting at $600 for 30 days, repurposing at $300 for six months. Total $3,000.
That is above your stated ceiling, and it is the right offer. You asked for two things you were not pricing. The alternative is $2,400 for content only and no rights, which is a real option and worth putting on the table beside it.
Three sentences to send.
Thanks for the number, that is a fair ask for the content. I want to split it out though, because we are asking for two things beyond the posts themselves: 30 days of whitelisting and six months of organic repurposing, and those should be paid for separately rather than folded in.
Our offer is $2,100 for the video and Stories, $600 for the whitelisting window, and $300 for the repurposing licence. That is $3,000 total.
If you would rather keep the rights, we can do $2,400 for content only and come back to you about usage separately.
The second option matters. Giving them a version where they keep something is what stops this becoming a single number they either accept or reject.
Drop first: the six-month repurposing. It is worth the least to you and is the term creators push back on hardest, because it outlives the campaign.
Hold in reserve: extending the whitelisting window to 45 days for $150 more. Only offer it if they accept the split, never as a sweetener to get them to accept it.
Flagged. The whitelisting is worth more to you than $600. If the launch performs, you will want to extend, and you will be negotiating from a weaker position because they will know it worked. Consider buying 60 days now at $900 rather than 30 at $600.
Where this stops. These are structural benchmarks, not rate data. Naise has no rate card, so the specific figures come from your range, not from market pricing. Sense-check them against what you actually paid your last three creators.
Naise created an artifact
Content and rights priced separately, with a second option that lets them keep the rights.
The counter
| Line | Amount |
|---|---|
| 1 TikTok + 3 Stories | $2,100 |
| Whitelisting, 30 days | $600 |
| Organic repurposing, 6 months | $300 |
| Total | $3,000 |
Option B: $2,400, content only, no rights.
Drop first: the 6-month repurposing. Hold back: 45-day whitelisting for $150 more.
Flagged: buy 60 days now at $900. Extending later costs more once it has worked.
Not rate data. Figures derive from your range, not market pricing.
That was a sample. Run it on your own brand.
Naise reads your brand, your channels, and your market, then does this against your real data.
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