Campaign Management
Creator creative brief
Naise writes the brief creators actually follow: the message, the mandatories, the do-not list, and enough freedom left that the content still sounds like them.
Watch the sessionThe brief Naise works from
We are briefing creators for our campaign name campaign. The goal is campaign goal and the core message is core message. Write a 1-page creative brief covering: a two-line brand intro, the campaign objective, 3 talking points in the creator's own words rather than ours, the format requirement (format), visual do's and don'ts, mandatory elements (mandatory elements), the CTA they must include, and the disclosure requirement. Keep the mandatory list under six items, and say plainly which parts they are free to change, because a brief with no freedom in it produces content that reads like an advert.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Refill Season, 60-second TikTok brief
Brand intro, three talking points in the creator's voice, do and do-not lists, six mandatories, and the freedom left over.
Inputs it asks for
campaign name
For example: Refill Season
campaign goal
For example: drive first refill subscriptions
core message
For example: the bottle is the part you keep
format
For example: 60-second TikTok
mandatory elements
For example: #RefillSeason, @lumira tag, link in bio
Worth knowing
Naise writes the brief in chat and it is ready to paste. Sending it to creators as a shareable link or PDF is a later ship.