Campaign Management
Project influencer campaign ROI
Give Naise the creator's reach and your unit economics. It projects conversions, revenue and net return across best, expected and worst case, and names the assumption the whole model rests on.
Watch the sessionThe brief Naise works from
We are planning a campaign with creator on platform. Their average views are average views, engagement rate engagement rate, and estimated link CTR estimated link CTR. Our product sells at product price with a profit margin margin, and their fee is creator fee. Build an ROI projection: estimate conversions, revenue and net return across best-case, expected and worst-case. Show the formula for each line so I can change an input and re-run it myself. Then name the single assumption the model is most sensitive to, and say what the break-even view count is.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
@mei.routine, TikTok, 3 scenarios
Formula-by-formula projection showing all three cases lose money on first purchase, and what that means.
Inputs it asks for
creator
For example: @mei.routine
platform
For example: TikTok
average views
For example: 84,000
engagement rate
For example: 5.2%
estimated link CTR
For example: 1.4%
product price
For example: $42
profit margin
For example: 62%
creator fee
For example: $2,100
Worth knowing
A projection, not a measurement. Naise builds the model from the numbers you supply, so the output is only as good as the CTR and margin you feed it.