Campaign Management
EMV and cost-per-engagement tracker
Naise builds the tracking sheet, defines every metric so two people cannot compute it differently, and works the numbers for your first creator as a check.
Watch the sessionThe brief Naise works from
Our influencer campaign campaign is live with number of creators creators. Build a performance tracking template covering views, likes, comments, shares, saves, link CTR and estimated conversions, plus engagement rate, cost per engagement and earned media value. Write the formula for every calculated column, and state the EMV rate you are using and where that assumption comes from, because an unstated EMV rate is how two reports on the same campaign disagree. Then run the maths on this creator as a worked example: one creator's numbers. Finish with the two metrics in this list that are most often misread and what they actually mean.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Refill Season tracker, 12 creators
Column definitions, a stated EMV rate, and the first creator worked through as a check.
Inputs it asks for
campaign
For example: Refill Season
number of creators
For example: 12
one creator's numbers
For example: @mei.routine, 84,000 views, 4,100 likes, 260 comments, 1,180 clicks, fee $2,100
Worth knowing
Naise builds the tracker and does the maths on numbers you paste in. For a campaign already running inside Naise, the campaign report pulls its own data instead.