Campaign Management
Post-campaign wrap and learnings
Naise turns the final numbers into a stakeholder-ready post-mortem: the top performers and why they won, the honest misses, and three changes for the next campaign.
Watch the sessionThe brief Naise works from
Our influencer campaign campaign has wrapped. Results: number of creators creators, total views views, total engagements engagements, link clicks link clicks, conversions conversions, budget spent spent. The goal was the goal. Write a post-campaign report with: an executive summary a stakeholder can read in 30 seconds, the top 3 creators and the specific reason each one won rather than just their ranking, the biggest miss and what it cost, budget efficiency as cost per view, per engagement and per conversion, and 3 changes for the next campaign. Say plainly whether the goal was met. If the numbers do not support a confident answer, say that instead of rounding it into a win.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Refill Season, 410 of 500
Target missed by 18%, the miss traced to the landing page rather than the creators, and three ranked changes.
Inputs it asks for
campaign
For example: Refill Season
number of creators
For example: 12
total views
For example: 1.4M
total engagements
For example: 68,000
link clicks
For example: 9,200
conversions
For example: 410
budget spent
For example: $26,000
the goal
For example: 500 first-time refill subscriptions
Worth knowing
A written post-mortem built from numbers you supply. For a branded deck pulled straight from a campaign running inside Naise, use the report playbook instead.