Campaign Management

Create a campaign

Go from a one-line idea to a launch-ready brief: targeting, deliverables, and a starter creator shortlist.

InstagramTikTokCampaignsCreator DB

The brief Naise works from

Create a campaign type campaign targeting market platform micro-influencers (follower range followers), with platform recommendations, deliverables, and a shortlist of creators.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Campaign brief

Lumira SEA micro campaign, launch-ready brief

Targeting, KPIs, four deliverables, a two-wave cadence, and a 12-creator starter shortlist.

12 creators2 waves4 deliverables

See the full output in the session

Inputs it asks for

campaign type

For example: gaming

market

For example: SEA

platform

For example: Instagram

follower range

For example: 50k–200k

More campaign management playbooks

See all

Live hashtag trackingMonitor your campaign hashtag's volume, reach & engagement.Deliverable verificationConfirm contracted posts went live, on time, as promised.Performance-vs-baseline checkSee if a sponsored post beat or missed the creator's norm.