Campaign Management
Micro-influencer activation plan
Naise designs the whole activation: screening rules, one outreach template, a brief a creator can execute in half an hour, the payment model, and the admin load per creator.
Watch the sessionThe brief Naise works from
We want to run a micro-influencer campaign on platforms for product or service. Our budget is budget and we need number of creators creators in the follower range range. Design the activation: the screening rules that disqualify fast, one outreach template with the two lines to personalise, a brief simple enough to execute in under 30 minutes, the compensation model (payment model), a week-by-week timeline, and how we track performance across everyone at once. Then state the admin hours per creator per week and what breaks first when the roster doubles, because at this count the bottleneck is coordination rather than budget.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Refill starter kit, 35 micro creators
Budget split, five-step screen, a 30-minute brief, four-week timeline and the admin cost per creator.
Inputs it asks for
platforms
For example: TikTok + Instagram
product or service
For example: the refill starter kit
budget
For example: $14,000
number of creators
For example: 35
follower range
For example: 5k to 40k
payment model
For example: flat fee plus affiliate commission
Worth knowing
This is the operating plan for running many small creators at once. To actually find and screen them, pair it with the micro-influencer mining playbook.