Public Relation
What you get
Cosmetic labelling rules, 5 angles
- 14 pieces read
- 2 open angles
- 1 risk flagged
Newsjacking angles
Tie your expertise to a live news cycle before it closes.
Coverage MonitorNews Search
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The Naise playbook library
See how the work gets done.
Proven starting points for brand strategy, social, influencers, PR, and market research. Open a playbook, watch the session, then run it on your own brand.
Showing 49-72 of 76 playbooks
Public Relation
What you get
Priya Nathan, reverse logistics angle
- 140 words
- 11 pieces read
- Beat reframed
Personalised media pitch
One pitch, written for one journalist who has seen a thousand.
Journalist DBCoverage Monitor
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Public Relation
What you get
Lumira full-range refill launch
- 6-word headline
- 21-word quote
- 3 claims need checking
Draft a press release
Bullet points in, a release a wire editor will accept out.
Text GenerationBrand Profile
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Public Relation
What you get
Serum batch reports, first hour
- 4 sentences
- 3 follow-ups prepped
- 1 phrase flagged
Crisis holding statement
Three sentences for the first hour, when saying nothing is worse.
Crisis ManagementBrand Profile
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Public Relation
What you get
Refill launch, umbrella and 3 pillars
- 3 pillars
- 3 of 6 proofs asserted
- 3 open questions
Build a messaging house
One umbrella line, three pillars, and proof under every claim.
Brand StrategyText Generation
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Public Relation
What you get
Priya Nathan, second touch
- 3 sentences
- New thread, not a bump
- Stop after 2 touches
Media follow-up
Chase a silent journalist by giving them something new.
Text GenerationJournalist DB
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Public Relation
What you get
Refill schemes fail on logistics, 800 words
- 3 arguments
- 1 counter-argument answered
- 1 argument flagged
Executive op-ed outline
A thought leadership piece with an actual argument in it.
Text GenerationCoverage Monitor
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Public Relation
What you get
Lumira refill system, one page
- 5 sourced numbers
- 1 unverified
- 4 questions unanswered
Media fact sheet
One page a journalist can scan without calling you back.
Text GenerationBrand Profile
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Public Relation
What you get
Lumira Series A, $4.2M
- 2 arguing quotes
- 1 genuine finding
- 1 conspicuous absence
Funding round announcement
Announce the raise as a plan, not as a number.
Text GenerationBrand Profile
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Public Relation
What you get
August PR summary, 6 originals
- 10 links, 6 originals
- 2 met the goal
- 4 gaps named
Monthly PR executive summary
Turn a month of links into two paragraphs a CEO will read.
Coverage MonitorText Analysis
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Market Research
What you get
#skincycling, Vietnam, peaking
- Peaking
- 3 weeks behind region
- Brand share 6% to 34%
Emerging-trend detection
Spot category trends from hashtag momentum before they peak.
InstagramTikTokTikTok Hashtag SearchIG Hashtag Search
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Market Research
What you get
Skincare, Singapore, 90 days
- 37% social
- 15% news
- 87% unbranded
Share of voice
Quantify your share of voice vs named competitors.
InstagramTikTokHashtag SearchCoverage Monitor
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Market Research
What you get
Clean beauty, Malaysia, consumer language
- 800 posts read
- 7 repeat phrases
- 3 copy angles
Consumer-language mining
Mine real consumer language for messaging gold.
InstagramTikTokHashtag Search
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Market Research
What you get
Vietnam skincare, 3 competitors mapped
- 3 brands
- 11 articles read
- 1 unclaimed position
Competitive landscape mapping
Map how competitors position, launch, and message.
Coverage MonitorWeb Fetch
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Market Research
What you get
Skincare across SG, ID, PH, VN
- 4 markets
- PH best ER at scale
- SG 4x per capita
Market-by-market sizing
Gauge category activity across SEA markets.
InstagramTikTokUser ProfileHashtag Search
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Social Media
What you get
Lumira brand profile, draft 1
- 9 fields
- 4 banned terms
- 2 inferred, flagged
Set up my brand
Interview-style brand setup with Naise.
Brand Profile
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Social Media
What you get
Platform-native launch copy, 3 channels
- 3 platforms
- Native per channel
- Action-led CTAs
Announce a sale / promo
Multi-platform sale announcement in brand voice.
Brand ProfileImage gen
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Social Media
What you get
One week, day-by-day, across platforms
- 7 days
- Format per post
- CTA per post
Plan my week
5–7 day content plan across your platforms.
Brand Profile
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Social Media
What you get
Week three Reel, 10 hooks
- 10 hooks
- 1 recommended
- 2 flagged single-use
Craft a viral hook
Stop the scroll. Ten openings for one piece of content.
Brand ProfileText Generation
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Social Media
What you get
Finished-products trend, Lumira version
- 11 days old, still rising
- No brands in yet
- 1 invented detail flagged
Jump on a trend
Join a trend without being the brand that ruins it.
InstagramTikTokTrend AnalysisBrand Profile
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Social Media
What you get
Next month, 10 themes and 20 ideas
- 10 themes, 20 ideas
- 11 E / 7 N / 2 P
- 3 unproducible this month
30-day content brainstorm
Ten themes and twenty post ideas, so next month is not blank.
Brand StrategyBrand Profile
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Social Media
What you get
What actives can and cannot be layered, 7 slides
- 7 slides, cut to 6
- One idea per slide
- Drop-off identified
Educational carousel
Break a complex topic into slides people swipe to the end of.
Brand ProfileImage gen
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Social Media
What you get
Refill launch, pricing complaint
- 3 replies
- 31 words recommended
- 1 thing kept out of public
Reply to tricky comments
Answer a complaint without sounding defensive or corporate.
Brand ProfileSentiment Analysis
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Social Media
What you get
Aisha, week four
- Quote unchanged
- 3 lines marked as ours
- 3 permissions needed
Highlight a customer story
Turn a five-star review into something worth reading.
Brand ProfileText Generation
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