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Market Research

Market-by-market sizing

Gauge how active a category is across different SEA markets using contributor regions and creator profiles.

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InstagramTikTokUser ProfileHashtag Search

The brief Naise works from

Gauge how active category is across markets (e.g. SG, ID, PH, VN) using contributor regions and creator profiles under relevant hashtags. Compare volume and engagement by market. Output a market-sizing report ranking opportunity per country.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Market sizing

Skincare across SG, ID, PH, VN

Volume, normalised activity, engagement and creator supply per market, with the three distinct opportunities separated.

4 marketsPH best ER at scaleSG 4x per capita
See the full output in the session

Inputs it asks for

category

For example: beauty

markets

For example: SG, ID, PH, VN

Worth knowing

Approximate: Naise infers per-market activity from contributor regions and hashtag samples, not a full census.

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