Market Research

Consumer-language mining

Read captions and comments under category hashtags to extract the actual words, pain points, and desires consumers use.

InstagramTikTokHashtag Search

The brief Naise works from

Read captions and comments under category hashtag in market to extract the actual words, pain points, and desires consumers express about category. Output a messaging brief with recurring phrases, emotional drivers, and copy angles.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Messaging brief

Clean beauty, Malaysia, consumer language

Verbatim phrases with counts, the words your category uses that consumers do not, and three copy angles.

800 posts read7 repeat phrases3 copy angles

See the full output in the session

Inputs it asks for

category hashtag

For example: #cleanbeauty

market

For example: Malaysia

Worth knowing

Strong on captions and top-post language; deep comment-thread mining is limited to what the hashtag scrape returns.

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