Market Research

Emerging-trend detection

Track hashtag momentum to spot category trends before they peak, useful for advising brands on what to ride.

InstagramTikTokTikTok Hashtag SearchIG Hashtag Search

The brief Naise works from

Track hashtag velocity for category hashtag on TikTok and Instagram over date range to measure post growth and momentum. Identify whether the trend is rising, peaking, or fading in market. Output a trend report with a velocity chart and a ride-it / wait recommendation.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Trend report

#skincycling, Vietnam, peaking

Weekly volume against the regional curve, plus the poster-mix signal that dates the trend.

Peaking3 weeks behind regionBrand share 6% to 34%

See the full output in the session

Inputs it asks for

category hashtag

For example: #dopaminedecor

date range

For example: the last 30 days

market

For example: Vietnam

Worth knowing

Naise reads current momentum and trending direction (over a lookback window), not a true multi-period velocity chart.

More market research playbooks

See all

Share of voiceQuantify your share of voice vs named competitors.Consumer-language miningMine real consumer language for messaging gold.Competitive landscape mappingMap how competitors position, launch, and message.