Market Research
Share of voice
Compare your client's hashtag volume and news mentions against named competitors to quantify category dominance.
Watch the sessionThe brief Naise works from
Compare brand against competitors competitors by hashtag volume and news mentions over date range. Run the coverage tools per brand rather than one bare news query, and say so when a brand returns no mentions instead of scoring it zero. Quantify each player's share of the conversation in category / market, and state the category total so the shares are readable in context. Output a share-of-voice dashboard with rankings and gaps.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Skincare, Singapore, 90 days
Social and news measured separately, with the category baseline that puts all three shares in perspective.
Inputs it asks for
brand
For example: our client
competitors
For example: Brand X, Brand Y
date range
For example: the last 90 days
category / market
For example: energy drinks in SG