Influencer Discovery
Craft the outreach DM
Name the creator and what you want. Naise writes a short, specific DM that references their actual work, states the offer in plain numbers, and gives them an easy way to say no.
Watch the sessionThe brief Naise works from
I want to reach out to creator handle, who makes their niche content on platform. Their recent post about a recent post of theirs is the one I want to reference. I am pitching a collaboration type where they what you want them to make. Our brand is brand name and our tone is your tone. Write a DM under 90 words: one specific line about their work that proves I watched it, the offer stated in plain numbers rather than 'exciting opportunity', what I need from them, and an easy out so declining costs them nothing. No emoji openers, no 'I hope this finds you well', and do not call them an influencer. Then give me a shorter second version for a creator who replies to almost nothing.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
@mei.routine, first message
An 84-word DM built on one specific line, plus a 41-word version for hard-to-reach creators.
Inputs it asks for
creator handle
For example: @mei.routine
their niche
For example: low-effort skincare routines
platform
For example: Instagram
a recent post of theirs
For example: the four-minute morning routine reel
collaboration type
For example: paid partnership
what you want them to make
For example: one Reel and two Stories
brand name
For example: Lumira
your tone
For example: warm, direct, never clinical
Worth knowing
Naise reads the creator's recent work so the opener is specific rather than flattering. Sending the DM is still yours to do: automated sending is a later ship.