Brand Strategy
Tagline generator
Naise generates taglines across four angles, descriptive through punchy, then marks the ones only your brand could credibly say.
Watch the sessionThe brief Naise works from
From the brand voice document in this project (or, if none is attached, treat the voice as: brand tone) generate 20 tagline options for brand name, which provides what you provide to help people main benefit. Sort them into 4 groups: descriptive, aspirational, playful, and direct. Keep every option under 7 words. Then mark each one ONLY-US or ANYONE depending on whether a direct competitor could run it unchanged tomorrow, and shortlist the best three from the ONLY-US set with one line on why.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Lumira taglines, 20 options cut to 3
Four angles, twenty options, filtered by whether a competitor could run it unchanged.
Inputs it asks for
brand name
For example: Lumira
what you provide
For example: a refillable three-step routine
main benefit
For example: keep a routine going past week three
brand tone
For example: warm, direct, never clinical
Worth knowing
Twenty options sorted by the job each one does. Naise also names the ones a competitor could run tomorrow, which is usually the fastest way to cut the list.