Brand Strategy
Product story arc
Name the product, launch phase, and channel. If your project has product, brand voice, and strategy docs, Naise builds from them. No docs? One line describing the product is enough to get the full arc.
Watch the sessionThe brief Naise works from
From the product information, brand voice, and marketing strategy documents in this project (or, if none are attached, treat the product as: product in one line) write the story arc for 'product / feature' at the launch phase phase of its launch on channel. Deliver: a one-sentence positioning statement for this phase, 3 content angles (headline + sub-copy each), a CTA ladder (soft → direct), and a one-page creator brief aligned to the phase goal.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Awareness phase, positioning through creator brief
Phase positioning, three content angles, a soft-to-direct CTA ladder, and a one-page creator brief.
Inputs it asks for
product / feature
For example: premium aligner tier
launch phase
For example: awareness
channel
For example: Instagram + TikTok
product in one line
For example: invisible aligners, at-home delivery, from $80/month