Campaign Management

Organic spillover capture

Identify accounts using the campaign hashtag that you didn't pay for: unpaid amplifiers and UGC worth re-sharing or contracting next round.

Watch the session

InstagramTikTokHashtag SearchUser Profile

The brief Naise works from

Find accounts using campaign hashtag on TikTok and Instagram that are NOT in our paid creator list paid creators. Rank these unpaid amplifiers by engagement and audience fit. Output a list of UGC worth re-sharing and creators worth contracting next round.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Spillover report

#GlowWithUs, unpaid amplifiers ranked

Organic accounts on the campaign tag, filtered against the paid roster and ranked by engagement and fit.

7 rankedUGC to re-shareContract shortlist

See the full output in the session

Inputs it asks for

campaign hashtag

For example: #GlowWithUs

paid creators

For example: @jamescharles, @nikkietutorials

More campaign management playbooks

See all

Live hashtag trackingMonitor your campaign hashtag's volume, reach & engagement.Deliverable verificationConfirm contracted posts went live, on time, as promised.Performance-vs-baseline checkSee if a sponsored post beat or missed the creator's norm.